Sub-Cultures of Sport - YouVolley.com Press Release
In the wake of unprecedented American dominance in the Sport of Volleyball during the 2008 Summer Olympics in Beijing and the social media eruption (facebook, myspace, Twitter) of the past 5 years, YouVolley.com was born.
After the astonishing popularity and valuations of major social networks like facebook and Myspace, many users have grown weary of these overly large social networks with the feeling of being too "out there". This trend has given rise to smaller more focused networks based on specific interests or activities like the hot new startup YouVolley.com.
YouVolley.com is a free social networking site for volleyball players and fans. The site aims to connect this highly energetic and health oriented community by providing a means of communication and media sharing. This community of cyber "volleyballers" has been growing nationwide as well as internationally serving as a testament to the sport's increasing popularity. The sport, although underrepresented in the media in comparison to other major spectator sports, does command quite a following. After all volleyball is the 2nd most popular sport worldwide in terms of participation. A closer look into the sport reveals a sort of volleyball subculture. Those who fall in love with the game of volleyball appear to allow it to permeate many aspects of their lives, from friendships, activities, family-life and even as far as a lifestyle choice. Interestingly, this may be due to the fact that volleyball is a lifetime type of sport where the older knowledgeable players still compete with their more youthful counterparts. Despite the game's touted power and agility, age and treachery can sometimes overcome youth and power. Regardless of age, YouVolley.com appears to have created yet another place where the volleyball crowd goes outside of the playing arena.
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